Artistry. Integrity. Passion. These three words embody the unwavering commitment to excellence, culture and community at LA Opera. Working in close collaboration with this non-profit organization led to reimagining every aspect of the brand voice and design direction to reflect their commitments and vision.

Developing new brand guidelines prioritized continuity and creativity designed to lead and inspire the internal team at LA Opera with enough distinction and flexibility to adapt to each marketing material, channel, and company vertical.